Introduction

This Privacy Policy sets out how Love You First Makeup (“we,” “us,” or “our”) use and protect any information that you, the user, provide when you use this website, https://www.lyfmakeup.com (“Website”). This Privacy Policy applies to all services offered by us on this Website. This Privacy Policy does not cover the information practices of third parties, including other companies that may advertise on this Website. In addition, our Website may contain links to third party websites. Please note that once you click on such a link, you will have left our Website and should be aware that we do not have any control over third party websites. Use of third party websites, and information collected by their parties, are governed by their privacy policies. We encourage you to exercise caution and review their privacy policies before using their websites.

We are a general audience site. Our website, products, and services are all directed to people who are at least 16 years of age or older.

We are committed to making sure your privacy is protected when we collect information from you. We make sure that we have the appropriate security measures in place to protect your information, and that any third parties we may use to process your information also use appropriate security measures to protect your data. When we collect sensitive information like your credit card information, that information is encrypted and securely transmitted. You can verify that this sensitive information is being transmitted securely by looking for “https” at the beginning of the address of the webpage. We will revise and update our Privacy Policy from time to time to make sure your privacy is protected and to ensure compliance with the law. All updates will be posted on this page.

Protecting children's privacy

We take special precautions to protect the privacy of children using our Website. We do not knowingly collect, use, or disclose information from children under the age of 16. If we discover we have collected information from an underage child, we will promptly delete that information.

Information we (and third parties) collect

We collect information from you when you create an account on our Website, use the Website, submit comments or feedback through our Website, sign up for newsletters, participate in special promotions including contests, sweepstakes, and loyalty programs, make a purchase through our Website, contact us, or use any other service on our Website. We also collect information from you through cookies. We will keep this information for as long as necessary to fulfill the purposes of this Privacy Policy. We may use certain service providers to directly collect information from you for a number of purposes, including analyzing web traffic on our sites, tailoring the Website to your preferences, improving our products and services on the Website, and operating special promotions like contests and sweepstakes.

When you use the Website, we collect your computer’s IP address, cookies, and other identifiers that may help us identify your device. When you create an account, we collect information that you provide us, like your name, address, email address, and birth date. In order to create an account, you must provide this information. We ask you to provide your birth date in order to verify your age. We will collect additional information from you as reasonably necessary to provide you with services offered on our Website, such as collecting financial information to fulfill a purchase order.

If you log into our Website using a third party social media account, you are granting that third party social media provider permission to share your user information with us.

How we use your information

We use the information we collect to respond to you after you contact us, communicate with you regarding your purchases or participation in special promotions, to provide services on our Website, to improve our products and services, to maintain internal records, and to send you text messages, newsletters, or promotional emails about our products or services. We may also aggregate your information with other users’ information in order to generate anonymous reports for our use.

We only have access to or collect information that you provide us through your use of the Website. We will not sell or rent this information to anyone. We will not collect your information about your online activities over time and across different websites and therefore do not respond to Do Not Track (DNT) signals.

Disclosures to third parties

We share user information with third party service providers that provide services such as processing information, fulfilling purchase orders, analyzing web traffic, and operating and providing other services on our Website. We will share your information with these third party service providers as reasonably necessary for them to provide these services and for their direct marketing purposes. We may also disclose your information as required under applicable law.

How we secure your information

We are committed to making sure your privacy is protected when we collect information from you. We implement a variety of security measures to maintain the safety of your personally identifiable information, and make sure that any third parties we may use to process your personally identifiable information also use appropriate security measures to protect your data. Please note that your information may be transferred outside of Europe to the United States, and will be stored and processed securely there.

Shopify

Our online store is hosted on Shopify, Inc., which provides us with the online e-commerce platform that allows us to sell our products and services to you. We encourage you to review Shopify’s Terms of Service, available at https://www.shopify.com/legal/terms, and Privacy Policy, available at https://www.shopify.com/legal/privacy.

Accessing and updating your information

You can review and update your information to make sure it is accurate and complete by logging into your account on the Website. If you do not want to receive newsletters or communications concerning special promotions or our products and services, or if you do not want your information used for direct marketing purposes by us or by third parties, please contact us at info@lyfmakeup.com. If you would like to access or request a copy, correction, or deletion of the information we have collected from you, or object to or deny the processing of that information, please contact us at info@lyfmakeup.com.

Cookies

A cookie is a small file placed on your device. We use cookies to keep track of your use and selections on our Website. We use this information to tailor the Website to your preferences and to improve our products and services on the Website. You can choose to accept or decline cookies but disabling cookies may prevent you from using certain features or services on our Website.

We use Google Analytics to analyze web traffic and use of our Website. You may be able to opt out of Google Analytics tracking your behavior on our Website by following the instructions here: https://tools.google.com/dlpage/gaoptout/.

Contact us

If you have any questions or concerns regarding this Privacy Policy or data processing, or if you would like to make a complaint, please contact us at info@lyfmakeup.com. You may also be able to refer a complaint to your local data protection regulator if you are not satisfied with the way we handled your complaint.