Love YOU First.
Love YOU First was born to inspire youth to practice self love and tap into their uniqueness through beauty while promoting a positive self image. We at LYF believe that although makeup is fun- self love comes first.
Part of growing up is learning about confidence, self-esteem, and self-worth, learning that you are enough. With this thought in mind, each LYF product incorporates encouraging, positive messages through each of its shade names such as LOVED, DETERMINED, PERSEVERE, and CONFIDENT.